How shared ownership can improve the UK housing market.

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We commissioned an exclusive YouGov survey to gauge awareness and understanding of shared ownership. It asked 2,111 British adults across a wide range of ages and economic groups their thoughts on the subject. 

We decided to produce this report because we are passionate about the role shared ownership can play in helping millions of people to have greater choice - going some way to helping solve the housing crisis we have found ourselves in.

With the help of insight from our expert contributors, we have five recommendations to help create a better market.

1. There should be a sector-wide consensus that shared ownership supports and does not conflict with the ethos of housing associations

2. Housing associations should work together to raise the profile and understanding of shared ownership

3. The shared ownership application process should be reformed and staircasing and porting should be easier

4. The government should build the shared ownership brand as it did with Help to Buy

5. The industry and the government should work together to improve the central portal providing advice to home-seekers 


Find out more about our panel of experts

David Jubb

Director, JLL

David has been involved in residential development since 2006 and is a Director of the Greater London Development team at JLL. He has particular experience advising and selling large scale residential-led regeneration projects, as well as a unique understanding working with housing associations and local authorities.

David also provides consultancy services on developments pre-planning, where he works to optimise and add value throughout, as well as the sales and marketing of new homes across London.

Kelly McCabe

Managing director, TMP

Kelly has over 20 years’ experience in finance and currently leads a team of 20 mortgage and insurance professionals at The Mortgage People.

She is passionate about shared ownership.

Rhys Moore

Head of media, National Housing Federation

Rhys has been at the National Housing Federation since 2015.

Prior to that, Rhys joined Citizens UK in 2010 to help establish the Living Wage Foundation, which was launched as a national initiative in 2011. The Foundation has accredited a host of employers across the UK and put £200 million into the pockets of tens of thousands of low paid workers every year.

Rhys studied law at Cambridge University, and has a Master's Degree in Political Theory from The University of Wales, Aberystwyth.

Steve Trussler

Non-executive director, Aster Group and director, Laing O'Rourke

Steve is the accommodation sector leader at Laing O'Rourke where he is responsible for leading the Group’s strategy and business growth in the residential market.

Steve previously held senior roles with major housing companies: Wates Living Space, Alfred McAlpine and Lovell.

With over 30 years’ experience in housing, he is a passionate supporter of innovation and is committed to ensuring housing supply and affordability remains high on the Government’s political agenda.


Bjorn Howard

Chief executive, Aster Group

Bjorn became Aster Group’s CEO in 2009 and has been instrumental in driving growth.

Bjorn has worked in the housing, care and support industry for over 25 years and has extensive board-level experience in both executive and non-executive roles. He has served as a non-executive director for an NHS Trust, educational organisations and as a government appointee on a housing association board.


Amy Nettleton

Assistant development director - sales and marketing, Aster Group and NHG chair

Amy joined Aster in 2010 and is responsible for the marketing and sales of shared ownership and open market sale homes.

Before Aster, Amy was sales and marketing manager at LHA ASRA and Taylors Estate Agents. She’s a committee member of CIH South West and a board member for the Cornwall CLT.

Amy is also chair of the National Housing Group, promoting professional sales and marketing in housing associations.


Amanda Williams

Group development director, Aster Group

Amanda has over 25 years’ experience in development, marketing and asset management for registered social landlords, joining Aster Group in 2012.

Before Aster, Amanda was head of development for Sanctuary Housing Group for London and the South East, and an associate director of Adams Integra. She was also director of development for A2 Housing (now A2Dominion) for nine years where she was responsible for growing a mixed development programme from scratch to over 1,000 units per year.



Download the full report here

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